Are you planning to start coffee on wheels? As more people desire quality coffee on the go, mobile coffee offering setups have become a smart and flexible option over traditional coffee shops.
The mobile coffee cart business is booming across the entire United Kingdom, and London is no exception.
A fine cup of coffee is just more than a morning routine around the globe. In fact, the in-store coffee business dropped 6% in 2023, while the mobile coffee cart business rose.
Whether you are a trained barista and want to go solo or a coffee enthusiast wishing to fulfill your dream, starting a mobile coffee business can be a great way to make a living.
Here, in this article, we will reveal everything you need to know about licensing, marketing, equipment, and more.
Continue reading this guide to successfully introduce your coffee cart business.
What is a Mobile Coffee Cart Business?
A mobile coffee cart business is offering high-quality coffee from a flexible setup. This business allows entrepreneurs to reach customers at various locations, such as bustling streets, events, and festivals.
Mobile coffee cart setups significantly lower the startup and operational costs. You can start your coffee business on the road and also can potentially move into areas where the demand for coffee is high, such as local markets, festivals, events, etc.
You can reach a diverse customer base within a shorter period.
How to Start a Mobile Coffee Cart Business
Step 1: Do Your Market Research and Make a Business Plan
Every business starts with deep market research and a strong foundation plan. Before stepping inside the game, you must ask yourself the following questions and find out the answers.
Who are your customers?
Where are your customers?
When do they need coffee?
What type of coffee would you serve?
How can you stand out from the competitors?
Include all these questions in your mobile coffee cart business plan. It will help you to make an outline of your vision, mission, goals, strategies, and profits.
Step 2: Choose The Right cart For You
When you are going to launch your coffee cart business, you must consider choosing the perfect coffee cart. It will be the first impression of your business to your customers. Pick one from the different types of carts:
Pushcart: Ideal for small spaces and limited access
Trailer or Van conversions: Come with a larger investment, and include more equipment and storage.
Bike and Tricycle: Eye-catching and eco-friendly options for your mobile coffee business.
While choosing the cart for your business, ensure the cart includes a grinder, water supply, espresso machine, power source, and more items.
Step 3: Obtain License, Permits, and Insurance
Here are the significant licenses that you require to operate your coffee cart business in London.
Street trading license: This is required for selling things in public spaces. You must apply to the specific local council where you would start your business.
Food business registration: This registration is mandatory for any business involved in preparing, cooking, storing, distributing, handling, and selling food. You can apply to your local environmental health department. This registration must be completed 28 days before starting your trade.
Public liability insurance: This license is mandatory to protect your business from customer claims.
Hot water dispenser: For making tea, coffee, and other beverages.Power supply:
Coffee machine: You must consider purchasing a high-quality espresso coffee machine.
Coffee grinder: Opt for a coffee grinder for fresh coffee beans.
Power supply: You need a battery system or a generator to run the coffee equipment.
POS system: A mobile point-of-sale system is required for payment transactions.
Refrigerator: For storing things, such as cream, milk, etc.
Serving utensils: Collect some cups, stirrers, lids, napkins, etc.
Step 5: Marketing Your Mobile Coffee Cart Business
Creating a strong marketing strategy is important for a successful mobile coffee business. You can effectively promote your coffee cart business on various social media channels and try to create a brand image.
TikTok and Instagram are the ideal social media platforms to reveal your coffeeing style, your cart, location, and customer reviews.
You can also register your coffee cart business on Google My Business to be available on Google search and local search.
You can run Facebook ads for your particular location. You can participate in various local festivals, events, and more to create a brand identity.
Step 6: Manage Your Finances
Are you afraid of the starting cost of a mobile coffee cart in London? It may range between 8,000 to 20,000 pounds, depending on various factors.
The startup cost depends on your cart type, cart setup, licensing, training costs, initial stock and supplies costs, branding, and marketing costs.
The cost of coffee beans, equipment, coffee maker, refrigerator, and more are on also need to be considered while planning.
FAQ
Q. Who are the customers for my mobile coffee cart business?
Ans: From teenagers to pensioners, the love for a fine cup of coffee transcends all ages. While starting your mobile coffee business, you must look for a potential target market, it can areas with high foot traffic.
Primarily, the target customers of your coffee business are the people who are on the go and desire a high-quality coffee option. These may include students, office workers, and tourists.
Q. Are mobile coffee carts profitable in London?
Ans: With the right approach and location, you can establish a successful mobile coffee cart business in London. The mobile coffee business has lower overhead costs than traditional coffee houses, which can lead to attractive profit margins.
Q. What are the challenges of a mobile coffee cart business?
Ans: The main challenge that you may face is extensive competition. The term “good coffee market” means there are huge potential customers, but also more competition.
You must sell your coffee at a very competitive price with better service. Another challenge you may face is the skill. People only expect good coffee; therefore, you must practice your skills and learn how to prepare the best coffee.
You must understand a variety of blends, preparations, and how to blend different flavours to achieve something unforgettable.
Wrapping It Up
Starting a mobile coffee cart business in London is not just offering a cup of cappuccino to the coffee enthusiasts, but rather it is turning your dream into come true.
While working on your passion for a coffee shop on wheels, you must consider establishing a profitable coffee venture.
You can start this business with lower costs, and you have the freedom to move your business to the demanding areas.
Just focus on high-quality coffee offerings, great marketing, and the best service; thus, you can create a loyal customer base.
Are you ready to start your journey? Just grab the right cart, and London streets are waiting for you!
