Furthermore, you can connect with your customers easily and get feedback from them. Make online purchases more convenient by allowing them to manage their profiles.
Google My Business will provide the customers the access to your business profile. Thus, they can locate your business through Google Maps or on the Google Search bar.
Want to learn the best deals online? Take a look at the steps for using Google My Business for small businesses. Rank high by opting for this incredible tool.
Why Use Google My Business for Small Businesses?
Are you lacking ranks on Google? Is your small business getting hampered due to low rankings? Elevate the customer base by switching to Google My Business. Manage and monitor your progress through this amazing medium.
Moreover, this tool is free to use. Hence, you can get a detailed picture of your business. Better visibility and more leads will undoubtedly lead to a successful business. The benefits of this superb feature of Google are as follows:-
1. Improved Ranking
If your business is listed on Google My Business, you will automatically get better rankings. It also improves the website traffic and ensures higher search engine optimization.
Moreover, the customers can connect with you easily. Ensure that your page has accurate information. Google always gives priority to such businesses.
2. Better Visibility
Your webpage will be visible to a larger audience. The potential customers can effortlessly search for your business on Google and get results at the top.
Furthermore, Google My Business for small businesses also shows your presence on Google Maps. Hence, it becomes easy to locate you and place orders. Undoubtedly, your sales volume will reach new heights.
3. Free Marketing
You can advertise your business without paying anything on Google. Open your profile and celebrate being a business person. Moreover, you can showcase all your latest products, updates, photos, and customer feedback.
You may lack high budgets for business promotion. Therefore, this can be the best way to promote your business online.
4. Valuable Insights
You can easily make informed decisions with the valuable insights from this platform. It shows you the customers’ interaction with your business.
You can know information like the most-searched keywords, the number of clicks on your website, etc.
5. Enhanced Customer Management
Communication with the prospects will get better by using Google My Business. Furthermore, you can create questionnaires and polls for customer interactions. Such engagement builds trust for your business.
Steps for Using Google My Business for UK Small Businesses
Step 1: Set up Business Profile
The first step of using Google My Business for small businesses is to register your organisation. However, having a Google account is mandatory for such registration.
Create a business account with Google if you don’t have one. Enter the correct address, logo, and other details of your business. Google will verify it and send a postcard to your business address.
You will get a verification code with this postcard. Open your Google My Business Profile and enter this code. Immediately, your business will be verified and become a listed entity on Google.
Step 2: Optimise the Profile
After creating your business profile, you need to optimise it. Only an optimised profile will get better public attention.
It will increase your website’s traffic and ensure more visibility. You have to follow three crucial steps to do this.
Choose the correct category for your business
Add visual appealing images
Give a proper description of your business
Step 3: Respond to Reviews
Your business profile will receive feedback from different customers. Moreover, you may also get multiple queries on your web portal.
It is essential to give prompt replies to such queries. You should also respond to the customer reviews. This creates a robust bond between the buyers and the brand.
For example, if it is a good comment, show gratitude by writing Thank You. Similarly, apologise if there is any negative remark. Try to resolve the issues or grievances raised as soon as possible.
These actions leave a great effect on your image. Customers also give ratings based on your services. These stars allow others to analyse your brand online.
Step 4: Track Results
Finally, you can track the overall performance of your business on Google My Business. Regular tracking results will be there in front of your eyes.
Monitor the profile and make changes whenever necessary. Make the profile the most effective for the viewers.
You can know about the customer’s actions and latest data from the Insights option. Choose your target audience and approach them better by adding detailed descriptions of your products.
You should also add FAQ and images to make the page intriguing for the customers.
FAQ
What kind of customer data can I get from the Insights feature?
The Insights feature shows you information like:-
How many customers have searched for your business
Total number of clicks
Search inquiries
Customer actions and reviews
What are the best features of a Google My Business profile?
The features of a Google My Business profile are:-
Q&A
Special features like Badges
Sharing posts on your business
Direct access to your website
Conclusion
Google My Business is a wonderful tool to popularise your small business in the UK. Therefore, if you are stuck with your start-up, open a profile on Google. A Google My Business-listed company gets more appreciation and online visibility.
Stay focused on your business promotion activities. Google does not charge anything for your online activities.
Instead, you can use it for regular monitoring and tracking of business performance. You need to set up a profile, complete registration, and optimise it.
However, for high ranking and better visibility, always respond to customer reviews and queries. Undoubtedly, you will get long-term advantages for your business.
