Budget supermarket Aldi is set to significantly expand its footprint across London as part of a £40 million investment plan that will see eight new stores opening across the capital and surrounding areas this year, creating around 200 new jobs.
The German discount retailer said the expansion aims to improve access to affordable grocery shopping for thousands of London residents, particularly in communities where shoppers still rely heavily on more expensive convenience stores and traditional supermarkets.
New Aldi branches are planned for Hanworth on Twickenham Road, Willesden High Road, Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Alongside the new openings, existing stores in Enfield and Kilburn are also scheduled to receive upgrades as part of the company’s wider investment strategy.
Aldi says the move reflects rising demand for lower-cost food options as many households continue to face financial pressures. Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said too many Londoners still do not have an Aldi store within easy reach, and the new locations will help bring the company’s value-focused offering to more families.
The latest investment follows a period of rapid growth for Aldi in the capital. Over the past year, the supermarket opened several new stores within the M25, including locations in Wimbledon, Fulham Broadway, Shoreditch, Uxbridge, Old Kent Road and Kentish Town, while also expanding its Colindale branch.
The London development forms part of Aldi’s broader national growth ambitions. The retailer plans to invest more than £370 million across the UK to open additional stores, strengthening its position in the highly competitive British grocery market. The company has also outlined a long-term goal of increasing its UK store network to around 1,500 locations.
The expansion comes as competition among Britain’s major supermarkets intensifies, with discount chains such as Aldi and Lidl continuing to attract customers looking for better value amid ongoing cost-of-living concerns. Aldi has consistently performed strongly in independent price comparisons and has been recognised by consumer organisation Which? as one of the country’s cheapest supermarket options.
For London shoppers, the new openings are expected to provide more choice, increased competition, and easier access to lower-priced groceries, while the additional jobs will offer a welcome economic boost to local communities.
