Are you planning to start a sticker business in the UK? There is no better time to start a sticker business in this digital era.
If you plan to sell your stickers online, several DIY platforms help you, including social media channels, Etsy, Shopify, Amazon, and more.
Setting up your sticker business may seem more complicated, but I am here to help you out. Sticker is an amazing product for first-time business owners to start with.
It is almost 5 years that I have been selling stickers online and now I want to share my journey and experiences with you.
Stickers are easy to produce, easy to ship, and easy to offer new products frequently. If designing and crafting are your passions just like me then just go for the sticker business.
Here, in this article, I will discuss a few key points that you should keep in mind while running a successful sticker business!
5 Steps to Run a Successful Sticker Business:
1. Choose Your Product:
You initiate to run a sticker business, but what kind? There are two primary things to consider when you are planning to start a sticker business, including the method of printing and the material you print on.
You can make choices from the following list.
- Paper stickers
- Vinyl stickers
- Polyester stickers
Papers are the cheapest option among the three, but least durable. On the other hand, polyester and vinyl are oil and water-resistant, and shiny finishes.
You can also offer stickers in a range of materials. I recommend starting with one material and expanding your business gradually over time.
In terms of printing options, you can use sublimation printing, inkjet printing, or other forms of digital printing options. You can also go forward with the traditional screen printing option.
You can research each option so that you can make a suitable decision according to your budget.
2. Choose a Shiping System:
When you send the orders to your customers then someone requires to pay the shipping charges. You can choose one from the following four categories. Including:
- Your customer will pay for the shipping
- You will offer free shipping and pay for it yourself
- You will offer free shipping with raised product prices
- You will split the cost of shipping, and offer a flat rate to your customer
Moreover, if you keep the packaging to a minimum, you can deliver the stickers through mail as letter packs instead of packages. Thus you can reduce the shipping costs significantly.
3. Identify a Target Audience:
Before starting your sticker business, it is crucial to identify your target audience. For whom you are creating the stickers? You may think of multiple groups of people, but I recommend starting with a small group and being focused.
Gradually, you can increase your audience and product lines as you start gaining profits and clientele.
If you do not have a vision about the audience for your business at present, you can research on the internet and look for any gap in demand that you can fill up.
4. Develop a Business Plan:
Now, it is time to create your business plan. The business plan should include financial aspects, partners, hiring talents, and more.
This business plan must have a bigger picture of your business that you are expecting in the future.
Here, I am providing a few business things you can include in your business plan.
These include:
- A summary of your business idea
- An analysis of your target audience
- Your ideas for a potential marketing campaigns
- If you have another partner, or team in your business. Also, you can run your business by yourself
- How you decide to achieve your financial goals
If required, you can also edit or change your business plan over time.
#5. Decide Where To Sell Your Stickers:
Deciding where to sell your stickers is one of the most complicated steps in this journey. But, don’t worry. Here, I am providing a few ways of selling your stickers.
- You can set up your online store
- You can collaborate with independent stationary stores
- You can attend relevant trade fairs or events in your locality
- You can look for digital marketplaces such as Etsy, Redbubble, or eBay.
- You can advertise your stickers on various social media channels and sell them directly to customers.
Conclusion:
Stickers are easy to design, create, and ship, which is why, stickers become one of the simplest types of merchandise. But one thing you should keep in mind is that the success of any business depends on how much effort you can put into the project.
If you plan to run a small business, still it requires time and effort to become successful.
A well-managed sticker business can turn into the most successful business as long as you follow the present trends. Following current trends helps you generate more and more revenue over time.
